Brad P's Style Bible
Download · PDF · 1.4 MB Study Guide · $9.9
Outline
- Explains the link between appearance and attraction from a biological/evolutionary angle (factors that "select" versus "sweep")
- Overcoming internal psychological barriers and external obstacles to dressing well
- Three frameworks for building your personal look
- Basic fashion knowledge for coordinating outfits (with illustrations)
- An action plan and answers to common questions
Core idea
The author argues that clothing is the most controllable lever of attraction — by systematically overhauling their style and daring to stand out in a crowd, an ordinary man can significantly change the first impression he makes on women.
Review
Still useful as an introduction to men's style makeovers, but its fashion examples are now about fifteen years out of date, and its premise that "everything you wear should serve sexual attraction" is rather instrumental.
